As a small startup, it is always difficult to find out budget for marketing. Marketing is the most important thing a business needs to reach its customers. But when it comes to budget allocation for marketing, it always seems less. We need to do a lot of research to reach the right customers and to find out the best medium to communicate. Any miss on the decision taken can put the whole campaign at risk as the cost may go up or the target audience might not be reached.
Fortunately in today’s times, we have cloud/internet to the rescue. Now-a-days, we have multiple options available to reach out to our customers. The availability of internet has made everything affordable and customized as per your business needs. A few techniques mentioned below are now available on the cloud and are more affordable.
Email has been a very reliable medium for marketing your products and services. Although, there are many options available to the receiver to filter out the promotional messages but still most of the organizations are still using it to promote their products. Earlier, organizations used to have their own servers to send promotional mails. But with Cloud, the situation has changed. Such services are available online and with customization. Mailchimp, Zoho etc.
Another way of advertising has emerged after the advent of facebook is social advertising. Now, a days most of the social networks have grown to such an extent that they have subscribers which exceeds the number of people on single continent. As their reach has grown, so have their impact. These social networks offer advertising on their networks for promoting your business, products, services etc. These seems to have become more relevant as most of the people go to social networks everyday to connect with their friends and family. A recent addition to social advertising is Linkedin which has recently started offering advertising on their network.
Another medium to connect with the customers is through blogs. All those business who understand the usage of blogging have added blogs to their business websites. Business can share relevant and valuable information through blogs to connect with their customers. It is judged as the cheapest medium to keep customers coming back to your website. You should always share information relevant to your business as that is what will be your customer’s interests.
A new medium to connect with customers which has recently gained a lot of limelight is through cloud on digital mediums like browsers, mobile notifications, messengers. This makes the communication a whole lot easier and less expensive. As most of the communications have become over-crowded, it’s the requirement to advent new ways to communicate with customers. Showing messages outside the browser(Chrome, Firefox etc.), notifications on mobile, messages on the messengers through chatbots are making it the most favorite medium to communicate. Other than the benefits of these new ways, it is the cheapest medium also. Pushbiz.in is one such service which is offering the cheapest rates available as low as USD 2 cents per subscriber per month.
It is for every business to understand what is best for them to connect with their customers. As the stakes are always high on a campaign, the business needs to play it right everytime.
But, amidst all this, they have to run their business and move ahead with the process which have been setup by them for the current ongoing operations. As we all know that Software systems needs a refresh boost every 7-8 years, and it remains evident in case of RE industry as well. But as the costs are high for the previous system, they now have a better choice to keep their operations moving with the help of Cloud environment.
Outdated Hardware Infra
Any case of upgrade of hardware goes for extra cost and new challenges. Cloud has come the rescue, now you can have such capability through the cloud on your existing systems with the help of just a browser.
Real Estate Billing Solution
The expansion of RE happened when there were hardly any solutions on cloud. Cloud computing was at a nascent stage. But today Cloud Computing has reached its maturity, almost all solutions are available on Cloud through monthly, yearly subscriptions. Any cash starved organization would like to go for such systems which gives them flexibility to pay monthly, quarterly or yearly charges. It doesn’t take away a major chunk of cash on the spot, as in the case of earlier customized software solution. Now, RE organizations and opt for billing systems online to service their customers.
CRM Solution for Real Estate
Although, RE is known for the worst customer centric industry, but they still have to maintain CRM software to service their customers. Bunch of CRM solutions are available online now-a-days which can be opted with flexible subscription.
The days of buying servers has gone by. Now, just go online and buy your server fully hosted and ready to work in hours with Cloud Computing. The kind of flexibility achieved through cloud is humongous . Although, a few critic used to write it off with just another gimmick to make profits by big organizations. But Cloud has emerged to be a pinnacle of hope for all the small businesses who doesn’t want to invest in costly hardware and know-how to setup such environments.
The basic requirements of every business are now on cloud – E-mail, CRM, IT & Help Desk, HR etc. Earlier, we used to have separate vendors for all these services with different software which required customization. Now-a-days, all these solution are online which have gone through a lot of process enhancements to suit every business needs.
A few challenges which you can counter with the help of Cloud Computing –
If you have members spread over multiple locations and they need to communicate effectively, then Cloud computing can help with readymade suites available from different vendors.
Digital Content Security
Although, Cloud computing was considered less secure in the beginning, but that image has changed. Now, organizations use these specially for keeping their secure content.
The biggest advantage of cloud still remains the same, its flexibility to provide infra on demand e.g. Memory, Processing etc.
Customer Relationship Management
All cloud solutions are flexible to use from any location. This gives enough flexibility to employees to capture and view information wherever they want and whenever they want. Undoubtedly, customer information is a key to customer relationship.
As a small organization, it is difficult to buy an HR solution to serve the employees better. With the availability of such solutions on the cloud, the organizations can keep their employees data on the cloud with less expense.