Innovation on the rocks – Alcohol as a Service (Hipbar.com)

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The idea is so compelling that I could not stop writing about it. Undoubtedly, you can innovate everywhere, just need to have that bent of mind. Hipbar is one of these ideas which is implemented differently and accustomed to Indian business ecosystem.

Alcohol as a Service(AaaS, A3S) is the latest on the cloud with its unique concept to give power in the hands of alcohol lovers to save money. We have many who really want to finish that bottle of Scotch in one go but there are a few who can’t and this service is for them. No need to buy in pegs (30/60) but buy the whole bottle everytime and use it at your own pace at your favorite bar.

Customer Delight

The idea is to give the powers in the hands of the customers and take the bars along with you to serve them better. Customers are always looking for sweet deals and it’s all up to us (Innovators) to get them what they want. Surely, this idea got generated at a pub as the other million ideas which changed the world. The problem statement clearly has Customer in focus and help them counter the ever rising prices of alcohol at their favorite bars.

Bar’s Advantage

This will bring the bar on the digital bandwagon and will also bring new customers. Every bar is looking to increase its footfall and what better way to have its presence on the internet and with a brand which has plans to fill a vacuum in the industry. Digital involvement of the business will make it more visible on the internet and association with a digital provider will increase its local reach.

Social Responsibility

“With great power comes great responsibility” – a famous quote from Spiderman franchise. Similarly every entrepreneur needs to work with social responsibility in mind. The customers who fulfills the age requirement will only be able to book on this app. This way the promoters are helping the bars to comply with local laws.

Ultimately, it has to be a win-win for customer and the business owner both for an idea to succeed. Hipbar gives them a platform to continue their activities with added advantages.