As a small startup, it is always difficult to find out budget for marketing. Marketing is the most important thing a business needs to reach its customers. But when it comes to budget allocation for marketing, it always seems less. We need to do a lot of research to reach the right customers and to find out the best medium to communicate. Any miss on the decision taken can put the whole campaign at risk as the cost may go up or the target audience might not be reached.
Fortunately in today’s times, we have cloud/internet to the rescue. Now-a-days, we have multiple options available to reach out to our customers. The availability of internet has made everything affordable and customized as per your business needs. A few techniques mentioned below are now available on the cloud and are more affordable.
Email has been a very reliable medium for marketing your products and services. Although, there are many options available to the receiver to filter out the promotional messages but still most of the organizations are still using it to promote their products. Earlier, organizations used to have their own servers to send promotional mails. But with Cloud, the situation has changed. Such services are available online and with customization. Mailchimp, Zoho etc.
Another way of advertising has emerged after the advent of facebook is social advertising. Now, a days most of the social networks have grown to such an extent that they have subscribers which exceeds the number of people on single continent. As their reach has grown, so have their impact. These social networks offer advertising on their networks for promoting your business, products, services etc. These seems to have become more relevant as most of the people go to social networks everyday to connect with their friends and family. A recent addition to social advertising is Linkedin which has recently started offering advertising on their network.
Another medium to connect with the customers is through blogs. All those business who understand the usage of blogging have added blogs to their business websites. Business can share relevant and valuable information through blogs to connect with their customers. It is judged as the cheapest medium to keep customers coming back to your website. You should always share information relevant to your business as that is what will be your customer’s interests.
A new medium to connect with customers which has recently gained a lot of limelight is through cloud on digital mediums like browsers, mobile notifications, messengers. This makes the communication a whole lot easier and less expensive. As most of the communications have become over-crowded, it’s the requirement to advent new ways to communicate with customers. Showing messages outside the browser(Chrome, Firefox etc.), notifications on mobile, messages on the messengers through chatbots are making it the most favorite medium to communicate. Other than the benefits of these new ways, it is the cheapest medium also.
It is for every business to understand what is best for them to connect with their customers. As the stakes are always high on a campaign, the business needs to play it right everytime.
Now a days, we hear a lot about automation, robotics, IoT, cloud services, digital transformation. All these terms are not easy even for a techy guy to digest then how can we expect a common man to understand them. For a common man, its just another technological advancement happening in the background. Amazon gave it a thought and has brought the complexity out of one their innovations which is Amazon Dash – IoT Button.
IoT Button – Easy way to order stuff
Amazon Dash – Iot Button is so simple and easy to understand, program and use that a common man can use it with maximum utilization. It is one such small IoT device which can assist you in remembering things which we usually forget. The most common use depicted by Amazon is to order on Amazon.com through this button. You can put this button close to your washing machine and use it to order consumables related to it. Similarly, it will be for kitchen and office stuff also. I would say that these are easy things to consider for such an innovation.
Innovative ways to use Amazon Dash
One of the most important use which I think of it as a safety switch. Anybody can carry it along with himself/herself and press it in case of any adversity to send message to the dear ones. This can be very useful for people who needs to travel late night or to far off places. You might not have a chance sometimes to give a call to your loved ones but this button can be savior in such cases. It can also be used by elderly people to alert their loved ones in case of emergency.
Another innovative use of this button could be to call a waiter at a restaurant. Instead, the waiter keeps on watching the customer at all times for a call, a button placed on the table can be utilized to order. There have been innovations where iPad is being used to order stuff from the table but that takes away the simplicity out of the restaurant. Having IoT button will keep it simple and away from digital influence.
I like the way Amazon is leading the industry with its innovative products. These innovations are the key for them to become no. 1.
The idea is so compelling that I could not stop writing about it. Undoubtedly, you can innovate everywhere, just need to have that bent of mind. Hipbar is one of these ideas which is implemented differently and accustomed to Indian business ecosystem.
Alcohol as a Service(AaaS, A3S) is the latest on the cloud with its unique concept to give power in the hands of alcohol lovers to save money. We have many who really want to finish that bottle of Scotch in one go but there are a few who can’t and this service is for them. No need to buy in pegs (30/60) but buy the whole bottle everytime and use it at your own pace at your favorite bar.
The idea is to give the powers in the hands of the customers and take the bars along with you to serve them better. Customers are always looking for sweet deals and it’s all up to us (Innovators) to get them what they want. Surely, this idea got generated at a pub as the other million ideas which changed the world. The problem statement clearly has Customer in focus and help them counter the ever rising prices of alcohol at their favorite bars.
This will bring the bar on the digital bandwagon and will also bring new customers. Every bar is looking to increase its footfall and what better way to have its presence on the internet and with a brand which has plans to fill a vacuum in the industry. Digital involvement of the business will make it more visible on the internet and association with a digital provider will increase its local reach.
“With great power comes great responsibility” – a famous quote from Spiderman franchise. Similarly every entrepreneur needs to work with social responsibility in mind. The customers who fulfills the age requirement will only be able to book on this app. This way the promoters are helping the bars to comply with local laws.
Ultimately, it has to be a win-win for customer and the business owner both for an idea to succeed. Hipbar gives them a platform to continue their activities with added advantages.
Cloud Internet of Things is one deadly combination which will drive AI to a new level. The next breakthrough in the technology world is going to be Internet of Things, which in combination with cloud will mark the start of a new era. The below series of discussion around Cloud+IoT will change the technology world.